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We Are 

FA Initiative

Player Opportunities  •  Corporate Opportunities  •. Custom Apparel

Join Our FA Family

The Authentic Tour Experience

Our Thesis

The goal of FA Initiative is to identify, sign, and support players and influencers with high charisma on all golf tours.

FA Initiative is the passion project of Sam Grossman and other golf loving investors who decided to pool their resources and vast business experience to promote players and influencers they feel exemplify the qualities in the FAI: Family, Integrity, Humanity and Quality. Grossman will use his value-add strategies, concepts, and experience he used and learned with real estate to help add value to golf professionals and influencers.


Some ways FAI will help players, influencers and their respective brands is through profit sharing of custom merchandise, social media management, representation opportunities, travel concierge, financial management and VIP Pro-AM opportunities.

Some ways FAI will help players, influencers and their respective brands is through profit sharing of custom merchandise, social media management, representation opportunities, travel concierge, financial management and VIP Pro-AM opportunities.


In addition to helping players, FAI is committed to help fans and corporations break down the barriers of entry into the PGA tour. FAI does this through its various experience and business opportunities which include player sponsorship opportunities, PGA tour experience opportunities, bucket list golf trips, player meet and greets and custom logo apparel opportunities.

Customized Swag for Everyone!


Custom Branded Golf Apparel

FA Merch was founded by Samuel Grossman in 2021 to bring his passion of customized swag to everyone. FAM will allow golfers and golf fans to brand their apparel and bring their own passions and dreams to a reality! Sam's passion for golf and helping others led to his creation of the Fairchild Tour Initiative in 2020. 

SHOP COLLECTION ›

“Golf Careers are Short.

We Want to Maximize Off Course Revenue to Prepare Them for When Career Ends!"

- Sam Grossman

We do Things Differently.

we do business right.

Send us an email and let's partner to support the next big names in professional golf.

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